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Ways of Creating an Effective Demographic Survey

Characteristics Used in a Demographic Survey

Demographics are a way of looking at different segments of the population based on a particular trait. Using demographics is a common technique in marketing because it involves describing a typical target customer based on common personal qualities.

Using demographics, businesses can identify the ideal consumer for their product or services and develop marketing strategies such as product packaging, advertisements, business location and pricing. Some common traits used to identify a demographic customer type include:

  • Age -Under 12 years old, 12-17 years, 18-24 years, 25-34 years, 35-44 years, 45-54 years 55-64 years, 65-74 years, 75 years or older
  • Race -White, Hispanic or Latino, Black or African American, Native American or AmericanIndian, Asian / Pacific Islander, Other
  • Gender – Male, Female
  • Marital status – Single, never married, Married or domestic partnership, Widowed, Divorced, Separated
  • Education – Some high school, no diploma, High school graduate, Some college credit, no degree, Trade/technical/vocational training, Associate degree, Bachelor’s degree, Master’s degree or higher

Occupation, income and religion are other demographic characteristics marketers use. In many cases a combination of several characteristics is used to narrow the focus and more accurately target the specific group you want.

Creating a Demographic Survey

Demographic questions are an important part of any survey. Demographic survey questions are designed to help survey researchers determine what factors may influence a respondent’s answers, interests, and opinions. Collecting demographic information will enable you to cross-tabulate and compare subgroups to see how responses vary between these groups. This information can then be used to create a demographic survey targeting a specific market. Make sure that your demographic surveys are:

  • Measurable – Identify demographic variables that are related to purchase of the product and develop a descriptive profile of the market segment using a combination of variables
  • Accessible – In addition to being able to identify the market segment, we must be able to reach them in an efficient and cost-effective manner
  • Actionable– The market segment must produce the differential response or be willing to purchase the product when exposed to the market offering

Not sure how to approach demographic surveys? The survey data analysis service we provide can help. Moreover, you can explore some health survey questions.

demographic survey

Get Help Targeting the Right Demographic Market from Our Survey Data Analysis Service

We offer survey data analysis services that encompass every aspect of survey research projects including creating demographic surveys. Our team of survey data analysis experts have the knowledge and experience to help you every step of the way. Regardless of the type of survey you need, we are well qualified to see your project through. Benefits of using our service include:

  • Expert help from professionals in the field
  • Guarantee on all work provided
  • Affordable rates that are easy on your budget.
  • Courteous and helpful customer support 24/7

For effective demographic survey that get the job done, contact us and let our experts show you the way!